Privacy Policy

Seraphina Alchemy

Privacy & Cookie Policy

Last updated: May 2026

Your privacy is held with deep respect. This policy explains how your personal information is collected, used, and protected when you visit the Seraphina Alchemy website or book a session. It also describes how cookies are used to support a smooth and intuitive browsing experience.

This document is written with clarity, warmth, and transparency so you can feel safe, informed, and supported at every stage of your journey.

  1. Who We Are

Seraphina Alchemy is a UK‑based holistic practice offering Reiki sessions and intuitive angel card readings.

Data Controller: Seraphina Alchemy Mirfield, West Yorkshire, United Kingdom Email: info@seraphinaalchemy.com Website: www.seraphinaalchemy.com

  1. Information We Collect

We collect information in the following ways:

a. Information You Provide Directly

  • Name
  • Email address
  • Phone number (if provided)
  • Booking details (service type, date, time)
  • Messages sent through contact forms or email
  • Any information you choose to share during communication

b. Information Collected Automatically

When you visit the website, certain data is automatically collected:

  • IP address
  • Browser type and version
  • Device information
  • Pages viewed and time spent on the site
  • Cookies and similar tracking technologies

This helps improve website performance and user experience.

c. Payment Information

Payments may be processed through secure third‑party providers (e.g., Monzo, Stripe, PayPal, booking platforms). Seraphina Alchemy does not store or have access to your full payment card details.

  1. How Your Information Is Used

Your information is used to:

  • Manage bookings and appointments
  • Communicate with you about your session
  • Respond to enquiries
  • Provide personalised support
  • Improve website functionality and user experience
  • Maintain internal records
  • Comply with legal obligations

Your information is never sold, rented, or traded.

  1. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

  • Consent — when you submit a form or sign up for updates
  • Contract — when you book a session
  • Legitimate Interests — improving services, ensuring website security
  • Legal Obligation — record‑keeping, tax requirements

You may withdraw consent at any time by emailing hello@seraphinaalchemy.com.

  1. Sharing Your Information

Your data may be shared with trusted third parties only when necessary:

  • Website hosting providers
  • Booking or scheduling platforms
  • Payment processors
  • Email service providers
  • Professional advisors (e.g., accountants)

All third parties are required to keep your information secure and use it only for the purpose for which it was shared.

  1. Data Retention

We keep your personal information only for as long as necessary:

  • Booking and communication records: up to 6 years (legal requirement)
  • Email enquiries: up to 12 months
  • Analytics data: typically 26 months (depending on provider)

When data is no longer needed, it is securely deleted.

  1. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability
  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any of these rights, email: hello@seraphinaalchemy.com.

  1. Data Security

Your information is protected through:

  • Secure hosting
  • Encrypted connections (SSL)
  • Restricted access to data
  • Use of reputable third‑party processors

While no system is completely infallible, every reasonable step is taken to safeguard your information.

  1. Children’s Privacy

This website and its services are not intended for individuals under 18. We do not knowingly collect data from minors.

  1. Links to External Websites

This website may contain links to third‑party sites. We are not responsible for their privacy practices or content. Please review their policies before sharing personal information.

  1. Cookies

Cookies are small text files placed on your device when you visit a website. They help the site function smoothly, remember your preferences, and understand how visitors interact with the pages.

Some cookies are essential for the website to work. Others help improve performance, personalise your experience, or support analytics.

This website uses cookies to support a calm, seamless experience and to understand how visitors move through this space. You’re free to accept all or adjust what feels right for you.

  1. How We Use Cookies

Seraphina Alchemy uses cookies to:

  • Ensure the website loads and functions correctly
  • Remember your preferences (such as cookie choices)
  • Understand how visitors use the site
  • Improve content, layout, and user experience
  • Support secure booking and payment processes (via trusted third‑party providers)

We do not use cookies to collect sensitive information or identify you personally.

  1. Types of Cookies Used 

a. Essential Cookies

Required for the website to operate. These enable core features such as page navigation, secure areas, and booking functionality.

b. Performance & Analytics Cookies

Help us understand how visitors use the website — which pages are most popular, how long people stay, and where improvements may be needed. Analytics data is anonymised.

c. Functionality Cookies

Remember your preferences, such as cookie settings or form details you choose to save.

d. Third‑Party Cookies

Set by trusted third‑party services, such as:

  • Booking or scheduling platforms
  • Payment processors
  • Embedded content (videos, maps, social media)

These providers have their own privacy and cookie policies.

  1. Managing Your Cookie Preferences

You can:

  • Accept or decline non‑essential cookies through the cookie banner
  • Change your preferences at any time
  • Disable cookies through your browser settings

Disabling certain cookies may affect website functionality.

  1. Cookie Duration
  • Session cookies: deleted when you close your browser
  • Persistent cookies: remain on your device for a set period or until you delete them

Analytics cookies typically last between 1 and 26 months.

  1. Updates to This Policy

This combined Privacy & Cookie Policy may be updated occasionally to reflect changes in services, legal requirements, or website functionality. The “Last updated” date will always show the most recent version.

  1. Contact

If you have any questions about this policy or how your data is handled, please reach out:

Email: info@seraphinaalchemy.com
Location: Mirfield, West Yorkshire, UK